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Campaigns

ABP News leverages OOH reach to drive audience engagement during polls
ABP News leverages OOH reach to drive audience engagement during polls

By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

NS Publicity rolls out ETV message congratulating Modi
NS Publicity rolls out ETV message congratulating Modi

By VJ Media Bureau - May 19, 2014

The message was up at 60 sites in Ahmedabad in about 3 hours after the election results were announced

OLX crafts a living room in a Delhi bqs
OLX crafts a living room in a Delhi bqs

By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

Loyal Ads takes Idea Cellular to great heights in Ooty
Loyal Ads takes Idea Cellular to great heights in Ooty

By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport
Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai
Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai

By VJ Media Bureau - May 13, 2014

Bright Outdoor has used large media formats like unipoles and billboards for the campaign

Sunfeast creates mini farmland at Bengaluru airport
Sunfeast creates mini farmland at Bengaluru airport

By Mansi Lavsi - May 05, 2014

JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers

OOH calling for IPL 2014
OOH calling for IPL 2014

By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.

Play a game and win a discount, Myntra shows how
Play a game and win a discount, Myntra shows how

By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

'India Ka Bigboss' on voting drive
'India Ka Bigboss' on voting drive

By Nabamita Chatterjee - April 30, 2014

The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.

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