Thursday, January 27, 2022

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Campaigns

Cartoon Network's super fun event with Super Toons
Cartoon Network's super fun event with Super Toons

By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

Quikr builds a brand narrative on OOH
Quikr builds a brand narrative on OOH

By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

Unibic counts on the drool factor
Unibic counts on the drool factor

By MunmunSaha - December 26, 2013

The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.

Kolte Patil's message in a Match Box!
Kolte Patil's message in a Match Box!

By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

BBM's instant connect @ campuses
BBM's instant connect @ campuses

By Bhawana Anand - December 17, 2013

To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.

New TV channel in TN goes big on OOH
New TV channel in TN goes big on OOH

By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

It's an Emami mela out there!
It's an Emami mela out there!

By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

HT's visibility drive for Leadership Summit
HT's visibility drive for Leadership Summit

By Bhawana Anand - December 09, 2013

Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.

Sahara Q Shop creates high decibel visibility
Sahara Q Shop creates high decibel visibility

By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

Axis banks on OOH
Axis banks on OOH

By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.

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