By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

By Nibedita Saha - July 19, 2016

Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.

By Nibedita Saha - July 18, 2016

Bright Outdoor Media executed this out-of-home campaign for MTV\'s popular show India's Next Top Model Season 2

By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

By Satarupa Chakraborty - July 04, 2016

Fashion creatives on large outdoor formats invite fashionistas to login and shop.

By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.

By Satarupa Chakraborty - June 16, 2016

Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.

By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.