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Campaigns

Snapdeal unboxes the festivities in a big way, unveils new logo
Snapdeal unboxes the festivities in a big way, unveils new logo

By VJ Media Bureau - October 19, 2016

The high impact Snapdeal campaigns, executed by MOMS, hit the streets of major cities like Mumbai, Chennai, Gurgaon, and Noida in a big way, apart from taking vantage positions inside airports

Magnum made a lasting impression in Kolkata with an iconic installation
Magnum made a lasting impression in Kolkata with an iconic installation

By Nabamita Chatterjee - October 18, 2016

Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11

Tata Salt's'Sehat ki Goonj' reverberates across Kolkata
Tata Salt's'Sehat ki Goonj' reverberates across Kolkata

By Nabamita Chatterjee - October 17, 2016

Tata Salt Plus ushered its"Sehat ki Goonj” campaign where a large conch was put up at the FD Block Salt Lake City pandal

Garmin tests OOH waters to promote its activity trackers, GPS watches
Garmin tests OOH waters to promote its activity trackers, GPS watches

By Satarupa Chakraborty - October 14, 2016

Times OOH builds the fitness gadget firm's OOH presence in the metro cities

Flipkart's OOH campaign set the tone for
Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Imara fashions a stylish OOH presence
Imara fashions a stylish OOH presence

By VJ Media Bureau - October 13, 2016

MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru

Shopclues goes on a deals spree
Shopclues goes on a deals spree

By Satarupa Chakraborty - October 13, 2016

Laqshya Solutions executed the OOH campaign in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, and Bhopal

Gionee paints Kolkata orange this Durga Puja
Gionee paints Kolkata orange this Durga Puja

By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Delhi Metro runs'Swachh Metro' campaign, amplifies cleanliness message
Delhi Metro runs'Swachh Metro' campaign, amplifies cleanliness message

By Satarupa Chakraborty - October 07, 2016

DMRC conducted onground activities like street plays at various Metro stations to sensitise people about"Swachh Bharat Abhiyan”

Amazon India promises
Amazon India promises"Big Brands, Bigger Deals”

By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

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