Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

Maruti Suzuki car dealers conducted fun-filled onground activities to engage a large number of consumers during the launch of the new Vitara Breeza and Dzire car models in the city of Kolkata. Dewars Garage and Sanei Motors participated in the promotional campaign following the car models on the final day of the event followed by Bhandari Automobiles and Auto Hi Tech, which ran the same promotional event before. Wonderz Entertainement conducted the onground activities.

This event has been organised to promote sales. City Centre at Salt Lake is the best place in Kolkata from where reaching our target audience becomes easy. This campaign also ran in North Kolkata. The overall footfall for this event and the audience response were quite overwhelming.

Loads of fun-activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, wrong reply to every question, ball-balancing, balloon- bursting- with- chest, et al were organised to engage the visitors.

“Branding is important for Maruti Suzuki and the impact of such promotional event depends on how we display our newly launched models to our target group and engage them through activities. Generally through brand visibility we reach our target and existing customers and make them aware about the benefits available from the price range they desire. We have the best available models of car to suit our customer’s needs,” said Kamalesh Bhattacharjee of Sanei Motors Pvt. Ltd.