The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
Lufthansa kicked off a fresh cross-media brand campaign in India, named #LifeChangingPlaces to celebrate five real-life explorers who were rewarded with enriching experiences on their travels. The global campaign launched in 2017 has reached India with a fresh narrative. But the roll-out of #LifeChangingPlaces campaign in India will differentiate itself on its strong cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema. The campaign will further leverage innovative tools, creative formats and localized content to enhance delivery of the brand message to target audiences.
Lufthansa will take the campaign further through a strategic BTL campaign backed by a creative social media concept, specialized targeting, contextual advertising, user experiences and engagement, long-format podcasts, relevant platforms and partnerships, and much more.
Speaking on the launch of the latest phase in India, George Ettiyil, Senior Director Sales, South Asia, Lufthansa Group Airlines said: “Our latest marketing campaign lends support to our sales activities in India by reaching out to a new generation of would-be explorers to go on inspirational journeys with Lufthansa. We wish to serve as an enabler for a travel savvy Indian nation to pursue newer adventures and horizons in their quest for self-discovery.”
