Laqshya creates OOH visibility for IT Dept's IDS

Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department for outdoor and print advertising in a pitch that had 17 empanelled agencies pitching for the same. The requirement was to create compelling visibility through creative on the outdoor medium to vividly depict the difference between white and black money.

Laqshya Advertising won the project beating all others agencies with their creative artwork. The creative was a brilliant display of the black and white components with the message that stood out in the outdoors. The team arrived at an optimal use of text and images to create a lasting impact on the audience. The creative has been aptly and strategically placed on various outdoor formats.

The Group subaequently executed the OOH campaign using a mix of formats that included unipoles, bqs, etc.

Talking about the campaign, Rajesh Mendiratta, AVP, Laqshya Advertising, said, “The responsibility to deliver to institutions like the Income Tax Department is challenging since there are a lot more norms to be adhered to when it comes to DAVP ads. We have been working with a lot of government bodies and we are extremely excited and privileged to have won the creative pitch for their print and outdoor advertising. It is a matter of pride to have IDS as our client and we look forward to working and winning many such creative pitches in the future.”