Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

Online fashion retail brand Jabong launched a multi-media advertising campaign to build visibility for the 3rd edition of the brand’s ‘Big Brand Sale’ that included an extensive OOH campaign. The 360 degree marketing campaign was designed to drive communication around the brand’s flagship sale.

The mainline campaign was conceptualised and scripted by Happy Mcgarrybowen, the creative agency from Dentsu Aegis Network and the OOH duties were handled by Laqshya Solutions. The OOH campaign was executed in 8 cities using some 104 units.

Gunjan Soni, Head – Jabong, said, “Jabong’s Big Brand Sale is all about the celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and global brands, besides emphasising on the upcoming Big Brand Sale and its offers. Jabong has always been associated with Bold Fashion and Global Brands. Fashion that is an expression and extension of your inner self. The campaign beautifully communicates the theme.”