It’s all in the jeans: fbb’s tribute to the good ‘ole attire

fbb celebrated this year’s ‘National Jeans Day’ in Kolkata by converting an entire stretch of 600 ft road adjoining the famous Shakespeare Sarani in the city with more than 85 jeans and naming it the ‘Jeans Street’.

The aim of this year’s campaign was to popularize jeans as a category, not by portraying it as a casual item of clothing, but as one that brings out the stylish and sexy in you. The activity was executed by East Zone Team in collaboration with Trending Alive, a Kolkata based marketing and Event Company.

"It took us a long time to plan the entire activity; we sat down with the regional team to select the most popular designs from their Jeans category to put up for display as it is very important that what is featured for thousands of public eyes is also screened well. The activity was appreciated by the local authorities and most of all the fbb marketing team knew exactly what the people of Kolkata like,” said Neha Dhingra, co-founder, Trending Alive

A great deal of digital content was created to highlight the National Jeans Day and drive impact. Some of the most popular bloggers across the state participated in the ongoing National "Jeanathon" campaign and created some really cool content. Bloggers from kolkata and the cities of Siliguri, Nagpur, and Guwahati were all trending on Instagram feed, responding excitedly to the campaign.