HUL’s Red Label Tea brewing spectacularly

HUL has opted for an eye-catching innovation to boost its campaign promoting Red Label Tea Natural Cure. A giant kettle replica has been installed at the busy Rajiv Chowk DMRC station that depicts tea brewing. The overall campaign was planned and executed by Rapport India.

The innovation is marked by steam coming out of the installation, creating the effect of tea brewing, and is brilliantly illuminated.

The idea behind the campaign is to bring out the health benefits of consuming tea. For the record, the media rights at the Rajiv Chowk are with eg. Communications.