Hitachi showcases its unique air tech in the outdoor

Connect OOH has executed a multi-city, multi-format OOH campaign launched by Johnson Controls- Hitachi Air Conditioning India Ltd in the southern markets. The campaign titled ‘Ambience Light’ has been by Connect OOH on formats like hoardings, BQS, unipoles, among others, at vantage points in key cities of Tamil Nadu, Kerala, Karnataka, Telangana and Andhra Pradesh.

Commenting on the campaign rollout, Nilesh Shah, Sr. Vice President, Marketing & Business Planning, Johnson Controls- Hitachi Air Conditioning India, said:  "We are very excited to launch the Hitachi AC campaign with innovative and smart features that can cater to the need of customers, from having fresh air with our innovative FrostWash technology to a smart wi-fi enabled airCloud Home. With our unique “air Technology”, Hitachi’s Inverter split air conditioner can provide silent, odour-free, clean, fresh & surround air and thus offers most convenient and comfortable environment to our customers.”

Speaking on the association, Anjum Tanwar, Executive Vice President and National Head, Connect OOH said, “This campaign suggests a consumer first approach taken by Hitachi and it was intelligently delivered on traditional outdoor properties, combined with the right operational expertise”.

Bhumika Shajwani, Managing Partner, Connect OOH, said, “The essence of a good concept lies in its effective implementation. The client's belief in our abilities to carry out well thought out data-driven planning was the key to this successful campaign and we consider it a privilege to be associated with this iconic brand.”