Hindware makes fitting brand statements at T2, Mumbai airport

Premium bathroom fittings brand Hindware Ltd has unveiled innovative branding activities at T2, Mumbai Airport to promote Hindware and QUEO, in partnership with Times OOH that holds exclusive advertising rights at the airport. The installations have been put up in the Departure section of T2, between SHA and the retail area, a uniquely captive audience environment where passengers move in a relaxed state of mind. The brand will keep these installations for a period of six months.

Hindware has created a ‘Green Wall’ surrounded with real plants -- with LED letter cut-outs of the brand name and the messaging ‘Save Water! Save the Planet’ -- at the departure section of T2. In addition, a photo booth has been set up where airport passengers could take their photographs within a frame that bears the message - ‘I Pledge to Save Water'

To promote the luxury brand QUEO, another Green Wall has been put up with LED letter cut-out and a QUEO luxury bathtub has been placed.

Talking about the initiative, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles division, Hindware Ltd, says, “Hindware is a legacy brand that has been around for more than six decades. We have been offering a wide collection of sanitaryware, faucets, and wellness products that are equipped with superior technology and resonate with the well-travelled consumer’s needs for premium offerings with high functionality. As a leader in the bathware segment, we have remained committed to promoting health, hygiene, and water conservation across our brands and products. We have set up installations at the Mumbai airport for our leading brand QUEO in the luxury brand segment and Hindware in the premium segment to exhibit our product prowess and signify our responsibility to society. We are confident that our branding will bring to life the dedication we have for serving people and our vision to empower them through design and innovation."

Highlighting the significance of airport advertising, Charu Malhotra, Vice – President Marketing, Hindware Ltd says, “With our installations at one of the busiest airports - Mumbai Airport, we are aiming not only to highlight the importance of water conservation practices to the masses but also drive consideration for Hindware - the iconic household brand; and Queo - a premium brand, transforming bath spaces into European Bath lounges, both offering a range of innovative, high on design and technology products. As travel continues to return, airport advertising remains a premium environment and a powerful communication opportunity for Hindware.”

On the campaign, Sumit Chadha – Business Head, Times OOH, says, “It is quite a distinctive campaign executed at the Mumbai Airport. The horticulture wall is a unique property at the Mumbai airport. We are highly satisfied with the treatment of the brand where the Times OOH creative team and Hindware team has worked in collaboration. The branding is already becoming a buzz amongst the airport passengers, and we are expecting even better results in the next six months for the brand.”