Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

Beverage major  Parle Agro has launched its latest summer campaign for its robust malt flavoured, fruit juice based drink, B Fizz – the new addition to Parle Agro’s sparkling fruit drink portfolio.

The multi-channel campaign for B Fizz will be amplified across TV, Outdoor, Digital and OTT platforms. To further touch base with consumers, the campaign will be seen advertised during IPL as and world television movie premieres through ad spots.

With markets operating in full capacity boosting consumption opportunities, Parle Agro is raring to unlock the full potential for B Fizz with a 360 degree marketing plan. 

In the two part campaign featuring brand ambassador Arjun Kapoor, B Fizz underlines the beverage as a drink for the brave.

Speaking about the brand, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “Keeping with the company legacy, B Fizz is another champion innovation from the Parle Agro portfolio that has disrupted the market. We are extremely excited about our campaign for B Fizz this season. We are fully geared up to capitalize on the liberty and opportunities that this season offers and look forward to breaking our own record and reaching new heights for B Fizz.”