Delhi Government reaches out to people through outdoor

In a bid to reach out to capital's masses on various messages relating to its corruption-free movement, the Delhi Government used various outdoor media formats extensively from June to August, 2015. The campaign incorporated outdoor media mix starting from traditional outdoor sites to even HOHO buses of Delhi Tourism and even cycle shelters were hired for the same.  

At a time when outdoor media owners in Delhi were feeling the heat due to various reasons, this burst of Delhi Government's achievement campaign came as a great relief for big, medium and small advertisers. For the first time, photographs of the Chief Minister were not used as per the directions of the Hon'ble Supreme Court. Despite this, the campaign had its desired impact on the people because of the tremendous exposure through hundreds of sites hired by the Delhi Government.

In the street furniture media too, sites of all the concessionaires - Graphisads, JCDecaux and Laqshya were used. The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign. This turned out to be a huge booster for the government and the outdoor media owners in Delhi as well.

Following the demise of the former President of India Sh. APJ Abdul Kalam, the Delhi Government connected to the grief-stricken nation by honest tribute to the legend through extensive outdoor media mix. In the present scenario where obituaries are normally published through print advertisements, the Delhi Government went one step ahead, utilizing the power of outdoor media to reach out to the masses. The campaign, described as "Sachi Shradhanjali”, used illustrations of the former visionary President and his messages and contributed positively to the leveraging power of outdoor media in a professional way.