Bustle back in Mumbai OOH

Outdoor media seems to be bouncing back, at least in Mumbai which is witnessing a packed OOH with various categories of brands finally spending on the medium.

The current biggest campaign is by Colors GEC channel in partnership with Bright Outdoors, designated to promote its new reality TV show Dance Deewane Season 3 in Mumbai. Additionally, brands like Saraswat bank, Mysore Sandal Soap, Bombay Reality have also come forward to deploy their campaigns across the city.

As the brands are reappearing, large format sites located at heavy footfall locations are quite in demand, giving scope for wider visibility to brands.

Earlier, Bank of Baroda launched its new campaign with Bright Outdoor on Dadar Station exclusively to highlight their extended festive schemes.