Akshay Kumar tickles taste buds with Fortune edible oil

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities.

Fortune edible oil has taken a male celebrity on-board first time for the new campaign. The theme of the campaign is “Ghar Ka Khana, Ghar Ka Hota Hai”.

Sharing his thoughts on the campaign, Rohit Markanday, Trade Head, Fortune Foods (Adani Wilmar), said, “As this is the first campaign with our brand ambassador Akshay Kumar, we wanted to create high visibility through TV, Print, Radio and OOH.”

“To boost our OOH campaign we selected a right visibility mix of bqs, billboards, Metro panels, mall media in all Metro cities and TLP towns. Our Trade Marketing Team shortlisted impactful sites in 21 cities,” he said.