Ria Banerjee
KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring
By Ria Banerjee - March 21, 2018
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.
Srei dials in happiness through #HappyRainbowBox
By Ria Banerjee - March 06, 2018
Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities
RITES calls for bids to Package No.53 under Eastern Railway Zone
By Ria Banerjee - January 30, 2018
Bidders shall submit their Technical Bid online and if declared eligible by the Authority, the eligible Bidders shall be allowed to participate in the e-Auction in accordance with the Tender document and submit their Financial Bid on the Auction portal
IDBI Federal Life sprints the Marathon on Kolkata Metro
By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4
Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’
By Ria Banerjee - December 01, 2017
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats
SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release
By Ria Banerjee - November 15, 2017
In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
By Ria Banerjee - November 09, 2017
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
By Ria Banerjee - November 07, 2017
Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.
OPPO burns bright at Sunburn in Kolkata
By Ria Banerjee - November 01, 2017
Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
Bunge marks huge brand presence with installations in WB
By Ria Banerjee - October 31, 2017
Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity
Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals
By Ria Banerjee - October 24, 2017
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used
Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport
By Ria Banerjee - October 13, 2017
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
Tanishq unveils Aagomoni collection on OOH
By Ria Banerjee - October 04, 2017
The brand used a variety of OOH formats that included hoardings to branded mobile vans
Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal
By Ria Banerjee - September 27, 2017
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata