Ria Banerjee
Sealdah div of Eastern Railway invites bids for bulk advertising
By Ria Banerjee - December 17, 2018
The contracts are for advertising in 14 clusters and for a period of 3 years
Nissan brings virtual cricket to Kolkata ahead of World Cup 2019
By Ria Banerjee - December 17, 2018
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
Eastern Rly’s Sealdah Div invites bids for digital screens contract
By Ria Banerjee - December 10, 2018
The contract will be awarded for a period of 5 years
Eastern Railway’s Asansol Division invites bids for vinyl wrapping
By Ria Banerjee - November 30, 2018
The contract will be awarded for a period of three years
Lakme eyeconic kajal writ large at Chokkhu Daan ceremony in Kolkata
By Ria Banerjee - October 12, 2018
Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony
Kolkata Metro floats tender for OOH media
By Ria Banerjee - October 04, 2018
The contract has been awarded for 10 years
fbb Glam Tram criss-crosses Kolkata
By Ria Banerjee - September 14, 2018
City of Joy upped its glamour quotient with the fbb branded tram
Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint
By Ria Banerjee - September 04, 2018
Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”
Dollar creates a buzz in Outdoor with Bollywood stars
By Ria Banerjee - June 08, 2018
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising
By Ria Banerjee - June 06, 2018
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors
Bisleri Fonzo fizzes up with #MMMbhiAAHbhi
By Ria Banerjee - May 25, 2018
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer
V-Guard offers a life-saver for overworked ACs
By Ria Banerjee - May 14, 2018
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
Exide is all charged up to check summer meltdown
By Ria Banerjee - April 16, 2018
The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc
SRMB reinforces its market presence with ‘Champions ki Pasand’
By Ria Banerjee - April 09, 2018
MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media
PharmEasy delivery app writ large on OOH formats
By Ria Banerjee - March 23, 2018
Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.