Ria Banerjee
Times Now to go live on DOOH with election results
By Ria Banerjee - May 22, 2019
The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai
Kolkata OOH copes with Fani impact
By Ria Banerjee - May 16, 2019
Though the outdoor structures in the city could withstand the high wind speed, some flexes were damaged in and around the city area
Odisha OOH suffers huge losses post ‘Fani’
By Ria Banerjee - May 15, 2019
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone
Kolkata’s South City mall spruces up facade ad space
By Ria Banerjee - May 14, 2019
The biggest mall in the city has added some high tech options with 14 displays on the facade
Zero Degree wins mandate for football stadium
By Ria Banerjee - May 10, 2019
Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years
CaratLane dangles offers on OOH ahead of Akshaya Tritiya
By Ria Banerjee - May 06, 2019
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
Zero Degree, PlayAds in partnership to market DOOH screens
By Ria Banerjee - April 26, 2019
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
Smooth sailing visibility for Club FM 104.8 on Kerala backwaters
By Ria Banerjee - April 26, 2019
Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters
Chitra Painters Group wins exclusive media rights outside the railway station premises
By Ria Banerjee - April 23, 2019
Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years
Political parties go eco-friendly ahead of election in Kerala
By Ria Banerjee - April 23, 2019
BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns
PlayAds to operate 600 digital LED formats by September
By Ria Banerjee - April 19, 2019
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
BCC Marcom, Urban Clap reach out to techies in Chennai
By Ria Banerjee - April 16, 2019
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Asian Paints’ new campaign canvas: Calcutta’s art hub
By Ria Banerjee - April 15, 2019
Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year
Shoppers Stop’s ode to regional Indian New Years
By Ria Banerjee - April 12, 2019
The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April
It’s all wall paintings rather than hoardings in West Bengal
By Ria Banerjee - April 08, 2019
Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year