Ria Banerjee
Glimmer of hope for Bengaluru large format media owners
By Ria Banerjee - July 15, 2019
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released
Kerala govt set to frame new OOH regulatory policies
By Ria Banerjee - July 08, 2019
The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months
Selvel One Group strengthens LED display solution business
By Ria Banerjee - July 03, 2019
A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising
Sony Bravia OLED’s real treat for cricket fans
By Ria Banerjee - July 01, 2019
Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala
Revised draft BBMP ad bylaws to be presented to HC soon
By Ria Banerjee - June 27, 2019
The revised draft ad bylaws to be presented for court hearing in 2-3 days
Bengaluru large format media owners stepping up efforts to put business back on the rails
By Ria Banerjee - June 26, 2019
Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006
Bigg Boss Tamil season 3 goes big on OOH
By Ria Banerjee - June 21, 2019
Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign
BBMP to present new ad bylaws draft in HC on June 21
By Ria Banerjee - June 19, 2019
The Karnataka High Court Judge extends the date for presenting the new draft bylaws to June 21st
Singapore Airlines’ activation takes off at South City Mall
By Ria Banerjee - June 17, 2019
The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon
Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai
By Ria Banerjee - June 13, 2019
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
Podhigai Ads rolls out new initiatives to benefit media owners & clients
By Ria Banerjee - June 12, 2019
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
#LEJAYENGE kicks off on wheels
By Ria Banerjee - June 10, 2019
Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave
Vodafone 4G SuperNet skyrocketing in W Bengal
By Ria Banerjee - June 04, 2019
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data
Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala
By Ria Banerjee - May 24, 2019
Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division
Britannia adds a dash of nostalgia to World Cup buzz
By Ria Banerjee - May 24, 2019
The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year