Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Author Jay Shetty marks World Mental Health Day on Piccadilly Lights

By Rajiv Raghunath - October 11, 2022

Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

Australia’s TMS in tie-up with Broadsign to power retail media expansion

By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

OUTFRONT Media unveils innovative Melograno campaign in San Diego

By Rajiv Raghunath - September 30, 2022

The media sites selected for the campaign are in close proximity of the brand’s outlets

HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network

By Rajiv Raghunath - September 30, 2022

Bids to be submitted by October 21, 2022

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic

By Rajiv Raghunath - September 29, 2022

Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries

By Rajiv Raghunath - September 05, 2022

The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.

Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network

By Rajiv Raghunath - September 01, 2022

“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.

‘We’re confident that programmatic will revolutionise OOH in Asia’

By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.