Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

OAA 2019 contest winners to receive their metals at the awards function on July 27

By Pray Jani - July 25, 2019

The OAA 2019 awards function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai

Mumbai’s Pro Kabaddi team goes big on OOH

By Pray Jani - July 24, 2019

U Mumba, the Mumbai team at the Pro Kabbadi tournament, makes its presence felt in the city with a loud OOH campaign

Kavlekar replaces Sardesai as Town & City Planning Head in Goa

By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

OOH Expo 2019 to be inaugurated on July 26

By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

VR Mall commercializes its DOOH screens

By Pray Jani - July 19, 2019

The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands

Barters pose cashflow challenges to Nashik OOH operators

By Pray Jani - July 17, 2019

Real estate brands are apparently offering real estate units to media owners in lieu of payments

Goa’s hoarding owners still facing uncertainties

By Pray Jani - July 15, 2019

A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy

Gogineni Advertisings bags advertising rights on Hyderabad metro lifts & staircases

By Pray Jani - July 10, 2019

Allotted the contract a few months ago, Gogineni Advertisings completes installation of media on all 48 Metro stations in Hyderabad

MCGM will introduce a business-friendly ad policy: Anand Laxman Wagaralkar

By Pray Jani - July 09, 2019

MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

Goa’s uniform hoarding policy gets into planning stage

By Pray Jani - July 03, 2019

Next statement regarding the policy expected to be released after July 10th

Hindustan Smart creates headlines with innovative BQS

By Pray Jani - July 02, 2019

The newspaper brand goes for innovative campaign using BQS in Bihar and Jharkhand