Tuesday, January 31, 2023

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Pray Jani

Cornado makes a crunchy  presence in Ahmedabad
Cornado makes a crunchy presence in Ahmedabad

By Pray Jani - August 26, 2019

Fabricated by Raj Roshan, the innovative Cornado campaign makes a hard to miss presence in prime locations

Orient Electric kicks off awareness campaign
Orient Electric kicks off awareness campaign

By Pray Jani - August 23, 2019

Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs

Fena taps 4 lakh pilgrims at Pandharpur Wari Yatra
Fena taps 4 lakh pilgrims at Pandharpur Wari Yatra

By Pray Jani - August 22, 2019

The brand rolled out an experiential to capture the attention of pilgrims at the Pandharpur Wari Yatra 2019 on Ashadhi Ekadashi

How a tilt in bus shelters reaped in higher visibility
How a tilt in bus shelters reaped in higher visibility

By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Bata makes new footprints with monsoon offers
Bata makes new footprints with monsoon offers

By Pray Jani - August 19, 2019

Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers

Kolte-Patil Developers leverages ambient advertising for CSR initiative
Kolte-Patil Developers leverages ambient advertising for CSR initiative

By Pray Jani - August 16, 2019

Dhirendra Outdoor Media Solutions helped the brand roll out a special initiative to help the traffic police in Pune & PCMC during the heavy rains

Xtreme Media set to launch eco-friendly digital screens
Xtreme Media set to launch eco-friendly digital screens

By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

Luv and Kush greet commuters from Mumbai OOH
Luv and Kush greet commuters from Mumbai OOH

By Pray Jani - August 08, 2019

The latest series ‘Ram Siya Ke Luv Kush’ on Colors Television takes up multiple formats across Mumbai

Ahmedabad’s geography curbing its OOH potential
Ahmedabad’s geography curbing its OOH potential

By Pray Jani - August 07, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

'Audience measurement is the OOH currency': Gideon Adey
'Audience measurement is the OOH currency': Gideon Adey

By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

‘Don’t sell space, Sell idea’: Raj Kamble
‘Don’t sell space, Sell idea’: Raj Kamble

By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

‘Data and tech oriented OOH advertising growing in Asia’
‘Data and tech oriented OOH advertising growing in Asia’

By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

‘Urbanization is a huge benefit for the OOH industry’
‘Urbanization is a huge benefit for the OOH industry’

By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

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