Pray Jani
MCGM new draft ad policy in a limbo still
By Pray Jani - August 28, 2019
The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions
BuyMediaSpace offers strategic branding opportunities with directional signage
By Pray Jani - August 26, 2019
The company has tied up with the Kolkata Traffic Police to offer high visibility directional signage that will double up as branding space during Durga Puja
Cornado makes a crunchy presence in Ahmedabad
By Pray Jani - August 26, 2019
Fabricated by Raj Roshan, the innovative Cornado campaign makes a hard to miss presence in prime locations
Orient Electric kicks off awareness campaign
By Pray Jani - August 23, 2019
Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs
Fena taps 4 lakh pilgrims at Pandharpur Wari Yatra
By Pray Jani - August 22, 2019
The brand rolled out an experiential to capture the attention of pilgrims at the Pandharpur Wari Yatra 2019 on Ashadhi Ekadashi
How a tilt in bus shelters reaped in higher visibility
By Pray Jani - August 20, 2019
Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium
Bata makes new footprints with monsoon offers
By Pray Jani - August 19, 2019
Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers
Kolte-Patil Developers leverages ambient advertising for CSR initiative
By Pray Jani - August 16, 2019
Dhirendra Outdoor Media Solutions helped the brand roll out a special initiative to help the traffic police in Pune & PCMC during the heavy rains
Xtreme Media set to launch eco-friendly digital screens
By Pray Jani - August 16, 2019
Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.
Luv and Kush greet commuters from Mumbai OOH
By Pray Jani - August 08, 2019
The latest series ‘Ram Siya Ke Luv Kush’ on Colors Television takes up multiple formats across Mumbai
Ahmedabad’s geography curbing its OOH potential
By Pray Jani - August 07, 2019
Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands
'Audience measurement is the OOH currency': Gideon Adey
By Pray Jani - August 05, 2019
With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019
‘Don’t sell space, Sell idea’: Raj Kamble
By Pray Jani - August 05, 2019
Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019
‘Data and tech oriented OOH advertising growing in Asia’
By Pray Jani - August 02, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
‘Urbanization is a huge benefit for the OOH industry’
By Pray Jani - August 02, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019