Global Sports Commerce acquires Belgian firm BrightBoard

By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness

HERE advances location data science for ad ecosystem

By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Lloyd Mathias to chair OAA 2018 Jury

By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

JCDecaux launches programmatic platform VIOOH

By M4G Bureau - June 15, 2018

The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality

Ad spends to grow 10.5% in India in 2018: DAN

By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Rajdeep Publicity bags ad rights on NDMC digital screens

By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

NBA recreates basketball magic on the streets

By M4G Bureau - June 15, 2018

The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions

Vodafone promotes IoT services for smart business

By M4G Bureau - June 14, 2018

The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market

‘There is a big demand for fabric printing’

By M4G Bureau - June 14, 2018

Caterpillar is making huge investments to meet the soaring demand for green printing

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Uber drives its progressive brand positioning ahead

By M4G Bureau - June 12, 2018

Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

IOAA working closely with MESC to initiate OOH skill development programmes

By M4G Bureau - June 12, 2018

After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry