M4G Bureau
Global Sports Commerce acquires Belgian firm BrightBoard
By M4G Bureau - June 19, 2018
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement
By M4G Bureau - June 19, 2018
The on-ground activation is conducted on 18th of every month to promote physical fitness
HERE advances location data science for ad ecosystem
By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Lloyd Mathias to chair OAA 2018 Jury
By M4G Bureau - June 18, 2018
Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology
JCDecaux launches programmatic platform VIOOH
By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Ad spends to grow 10.5% in India in 2018: DAN
By M4G Bureau - June 15, 2018
With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn
Rajdeep Publicity bags ad rights on NDMC digital screens
By M4G Bureau - June 15, 2018
Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop
NBA recreates basketball magic on the streets
By M4G Bureau - June 15, 2018
The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions
Vodafone promotes IoT services for smart business
By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
‘There is a big demand for fabric printing’
By M4G Bureau - June 14, 2018
Caterpillar is making huge investments to meet the soaring demand for green printing
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
By M4G Bureau - June 14, 2018
Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry
Uber drives its progressive brand positioning ahead
By M4G Bureau - June 12, 2018
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018
By M4G Bureau - June 12, 2018
Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.
IOAA working closely with MESC to initiate OOH skill development programmes
By M4G Bureau - June 12, 2018
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry