Tuesday, March 31, 2020


About M4G

Media4Growth, a digital media arm of Thought Shows & Events Pvt Ltd, tracks the latest trends and developments in Out-of-Home (OOH) advertising business across markets and publishes the latest news and information related to the industry on its website www.media4growth.com

The news & information website offers:

  • Latest news updates on global, national and regional OOH business developments including media acquisition, people movement, account wins, regulatory interventions, policy outcomes, etc.

  • Insights on emerging digital OOH (DOOH) initiatives

  • Snapshots of OOH reports released in different markets

  • Analysis of the most compelling OOH campaigns

  • Reports on innovative OOH solutions / technologies

  • OOH event updates

  • Media4Growth releases a daily newsletter in association with the Outdoor Asia magazine, India’s most definite print publication on OOH business, published by VJ Media Works Pvt Ltd.

  • Media4Growth is also the Media Partner to flagship OOH events – the annual Outdoor Advertising Convention and Talks OOH Conferences (www.oacasia.org), organised by Thought Shows & Events.

Management & Team
Media4Growth is managed by a team of seasoned professionals with experience in different industries and verticals.

Vasant Jante

Founder & Managing Director

After completion of his MBA in Marketing, Vasant plunged into the world of Media and Publishing where he has now spent an extensive period of 29 years. With the passion to do something different, lead Vasant to work in niche and specialized areas, where it was always a challenge to make things happen. Initially he worked in the area of Rural Marketing, in a company called VOW. Also he was intricately involved in the POP business at RAMMS. After this, Vasant’s entrepreneurial streak made him start his first venture called Spur, to which he dedicated 7 years to create established company and moved on to yet another start, called VJ Media Works. VJ Media Works is a publishing house and is also into events related to marketing at retail, OOH advertising and so on. It has been 16 years now and VJ Media Works has become a respectable and known brand under his leadership.

Rajiv Raghunath

Rajiv Raghunath

Managing Editor

Rajiv Raghunath joined VJ Media Works as Managing Editor in April 2014 to drive the company’s media & publishing activities. He has spearheaded several media, publishing and content businesses over the last 20 years. Rajiv began his career in 1994 with The Economic Times. He later joined The Financial Express and wrote extensively on business and management. In 2000, Rajiv joined Indiabulls as Associate Vice President (Content) to set up a content and research division. Later he moved to Chandigarh and spearheaded the launch of The Financial World, a business daily.

In 2004, Rajiv joined exchange4media as Associate Editor, and later moved to Evalueserve, one of India’s leading KPOs, to set up 24x7 editorial operations to support a global investment bank. He founded content services firm Wellversed Media in 2009. Rajiv has also served as Managing Editor of network2media, and Chief Business Officer of Bangalore-based content firm India Syndicate. He holds master’s and M.Phil degrees in International Studies from Jawaharlal Nehru University, New Delhi, and is also an alumnus of St Joseph’s College, Bangalore.

Bhawana Anand

Associate Editor

Bhawana Anand, joined VJ Media Works in 2011 as a Correspondent, is currently designated as an Associate Editor serving Outdoor Asia magazine and Media4Growth, online news portal. She started her career with an online news website covering Advertising Media & Marketing from where she realized her passion for advertising and marketing.

Bhawana holds  MA degree in Mass Communication & Journalism. She has also been part of a few radio stations such as BIG FM, FEVER FM and other where she handled programming for prime-time shows.


Pray Jani


A prospective writer, Pray Jani is the latest recruit to the reporting team of VJ Media Works. He is encouraged by his zest for creatives and affinity towards the advertising industry. He started his career at a digital ad agency, where he spent a year learning about the industry.
Pray holds a Bachelor’s degree in English Honour’s from Christ University, Bangalore. He was a part for VJ Media Works for a short period in 2017. He current handles the stories for Outdoor Asia Magazine in Mumbai.

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