‘OOH will stay relevant for time to come’

As more people spend more time out of home, do you see a greater reason to drive OOH advertising for deepening your brand’s consumer connects?

In today’s fast changing environment and in the run to reach their destination, more and more people are spending time travelling and out of home. Thus importantly OOH plays a very significant role with the Brand/Product promotion proposition, creating a stronger connect. It is vital for the brand to communicate the relevancy and what better than a large medium to communicate the same. The impact of a communication is felt strongly when deepening the consumer connect.

As OOH becomes multi-faceted with dynamic transit media and activations, and the like, is there scope for more compelling brand story telling in the outdoor?

The arrival of the “information everywhere” world has opened up new opportunities to make the existing fashion network far more efficient. Everything around us has become digital and which is giving a platform to brands like us to think differently.

Will expansion of DOOH give brands like yours greater reason to up the OOH spends? 

Plugging money where in brands will be rest assured of exposure, proper visibility along with higher reach will be a good investment.

Do you also see OOH as a strong medium to connect with consumers in non-metro cities?

Penetrating to non-metros is vital and OOH plays a major role, all major retailers who operate in these regions tries to reach out to end consumer through OOH mediums. Options are few depending on the traffic flow and the location but still those mediums yields better results. Though the digital influencers have entered these markets, advertising through traditional ways are still ruling these cities

What would be the highlights of your brand’s recent OOH campaigns and what were the takeaways?

We translated our campaign and tied it with 360 degree coverage across all medium, from Outdoor, print, digital to in-store installation the impact has been holistic where the audience have been able to connect and relate to the campaign.

What changes do you anticipate in the OOH space? 

We see a lot of technology integration in this space along with a real time mapping of the space happening next 1-2 years.

OOH space branding will experience a lot of innovation with the new generation technology and facilitate each brand to narrate their story in far better and advanced manner to their respective target group.