March 18, 2019
With metrics, transit media can deliver big
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
March 08, 2019
Max Fashion’s sartorial thumbs up to women
Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women
February 04, 2019
Alakh Advertising & Publicity begins projection display at Churchgate Station
16/8 feet of projection display has been installed in the docket area of the station
January 19, 2019
1st Transit Media Talks Conference in Mumbai on Feb 28
OOH stakeholders to chart the growth map for India’s transit media industry
October 31, 2018
MTV takes its new dating show on OOH
MTV India tied up with Zenith OOH to promote its newly launched two reality shows named Elovator Pitch and Ace of Space in the outdoor with an extraordinary twist.
October 30, 2018
Exide wishes Happy Diwali with a lit up Hashtag sign
The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune
October 29, 2018
Futek Digital dominates Katra OOH landscape with iconic DOOH screen
The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city
October 26, 2018
BBC News- From TV medium to OOH medium
The news channel turns Juhu wall into artistic canvas to promote World Environment Day
September 28, 2018
JCDecaux unveils The Kensington, a unique, sculptural digital canvas
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London
September 07, 2018
Matthew teaches 6 Business Judo moves to Indian OOH industry
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018
September 03, 2018
Big Data key to identifying right audiences: Daniel Cuende
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
August 22, 2018
‘Ghoul’ screams horror on OOH
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
August 21, 2018
Dr. Velumani inspires OOH industry at OAC 2018
Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born
August 21, 2018
Tim Bleakley shares factor responsible to make an iconic site
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session
August 21, 2018
Indian Roads Congress Secy Gen SK Nirmal @OAC 2018
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development
August 21, 2018
OOH has a role cut out in smart city development: Prem Shankar Jha
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
August 07, 2018
Nestle reinforces Nescafe coffee brand during monsoon
In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather
July 19, 2018
#Participate in #OAC2018, add value to your #business
May 24, 2018
NGC Photo Ark initiative campaigns for endangered species
IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign
April 19, 2018
Activa 5G scripts the language of love
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
April 05, 2018
Coca Cola’s Bromance on OOH soon
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
March 08, 2018
Futek Digital plans to expand network of screens
A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities
December 26, 2017
ad-roller showcases tech event on Namma Metro escalator
Handrail branding growing in popularity
December 05, 2017
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
