Shell USA acquisition of Volta is now complete

In OOH News By M4G Bureau - April 05, 2023

Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Ampere joins hands with RCB to sync ‘Har Gully Electric’ with ‘Har Gully Cricket’

In OOH News By M4G Bureau - March 28, 2023

The collaboration comes up ahead of IPL 2023

Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida

In Digital OOH By Rajiv Raghunath - October 12, 2022

The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.

Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network

In Digital OOH By Rajiv Raghunath - September 01, 2022

“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.

Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal

In Research By Rajiv Raghunath - July 27, 2022

The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.

Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile

In Digital OOH By M4G Bureau - June 16, 2022

TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

In OOH News By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.

Swiftmile engages Broadsign to power global programmatic micromobility ad network

In Digital OOH By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.