Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023

In OOH News By M4G Bureau - November 02, 2023

Leading mall media owning firm MSMA takes up the sponsorship of the pioneering M4G OOH Quiz

Times OOH Acquires Advertising Rights for Goa International Airport, Dabolim

In OOH News By M4G Bureau - October 03, 2023

The media owning firm has acquired ad rights for a period of seven years.

Sampark Advertising secures Howrah station gate LED branding rights

In OOH News By Aayush Mohanan - June 12, 2023

The media owning firm has secured the branding rights for 5 years

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023

In OOH News By M4G Bureau - April 24, 2023

The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

In OOH News By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

In OOH News By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

Times OOH expands media portfolio with new acquisitions in Chennai

In OOH News By M4G Bureau - November 24, 2020

The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards

‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

Ahmedabad Railways Division invites suggestions from media owners

In OOH News By Bhawana Anand - September 10, 2020

The media owning firms want a complete waive off or the minimal percentage of license fee to be charged