Results For "data"
254 News Found
Connect Network launches Immersive, transforming cinema planning
In OOH News By M4G Bureau - December 22, 2023
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore
In OOH News By Rajiv Raghunath - November 06, 2023
Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data
In OOH News By Rajiv Raghunath - October 20, 2023
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
Morocco OOH major FC Media partners LMX for OOH buying automation & measurement
In OOH News By Rajiv Raghunath - October 05, 2023
This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
US’ Screenverse opts for Place Exchange’s PerView solution
In OOH Solutions By M4G Bureau - July 14, 2023
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location
‘Audience data is key to DOOH success’
In Digital OOH By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer
In OOH News By M4G Bureau - May 08, 2023
Srinivas Raju was earlier with Posterscope India as Head of Data & Insights