Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Provocative creatives add punch to Square Yards’ campaign

In Campaigns By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

BMC greenlights new ad policy, seeks state govt nod

In OOH News By Pray Jani - March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices

Thane Municipal Corporation to introduce new ad norms

In OOH News By Pray Jani - January 15, 2020

The corporation is focusing on decluttering the city skyline

Unacademy cracks code for uncluttered presence with “Let’s Crack It”

In Campaigns By Bhawana Anand - December 20, 2019

Karan Shroff, Vice President Marketing at Unacademy shares the essence of OOH in 1st ever integrated brand campaign

Behrouz Biryani crafts drool-generating campaign

In Campaigns By Pray Jani - June 26, 2019

The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence

PMC’s new policy to curb clutter by political banners

In OOH News By M4G Bureau - December 21, 2018

The official body has allotted 100 locations for displaying political and cultural banners

Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

In OOH News By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

Chennai media owners back GHMC move to remove illegal sites

In OOH News By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.