Monday, March 30, 2020

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Results For "augmented-reality"

14 News Found

OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021
OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas

“Interactive technologies can bring alive OOH essence”: Thapas Joseph
“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

Broadsign to power China’s Oriental Sunrise Media digital signage network
Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Ocean, Proximo Spirits release dark spirit of The Kraken
Ocean, Proximo Spirits release dark spirit of The Kraken

In Digital OOH By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

DOOH market expected to exceed more than US$ 5 Billion by 2022
DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

‘OOH is more creatively impactful, more contextually relevant’
‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

ENO leverages AR to drive its Freeze Off campaign in 5 cities
ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

Augmented reality is adding a new string to OOH bow
Augmented reality is adding a new string to OOH bow

In Digital OOH By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Digital technologies are transforming OOH advertising: Lokesh Kumar
Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

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