Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

In Digital OOH By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

Chandrika soaps launches state-wide campaign in Maharashtra

In Campaigns By M4G Bureau - July 26, 2023

The brand aims to widen its consumer base outside it’s home base of Kerala.

Jaikishin Chhaproo, Head Media & Brand PR, ITC joins OAA 2023 Jury

In OOH News By M4G Bureau - May 02, 2023

An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.

Laqshya Media Group rolls out Santoor campaign in 7 states

In Campaigns By M4G Bureau - September 05, 2022

The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

In OOH News By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Wipro Lighting launches outdoor lighting solutions for Smart Cities

In OOH Solutions By M4G Bureau - August 07, 2018

Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort