OLX crafts a living room in a Delhi bqs

In Campaigns By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

United Technologies flies high on innovation

In OOH News By Nabamita Chatterjee - February 28, 2014

The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Activation versus OOH: The multiplier effect

In Viewpoints By M4G Bureau - December 12, 2013

Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.

New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

Apollo Tyres go iconic at airports

In Campaigns By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

Blackberry Z10 - Smart message for smart phone

In OOH News By Bhawana Anand - May 31, 2013

In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.