Results For "Vaishali-Sharma"
7 News Found
‘Pricing , measurement, maintenance & technology key to higher spends on OOH’
In Viewpoints By N Jayalakshmi - October 07, 2021
In an exclusive interaction with Media4Growth, Vaishali Sharma, Marketing Head - SONY SAB, talks about the brand’s approach to the Out-Of-Home medium as a marketing tool and the challenges therein.
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
OOH calling for IPL 2014
In Campaigns By Bhawana Anand - April 30, 2014
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.
IPL promotion frenzy begins
In OOH News By Business Standard - March 20, 2014
The event will be broadcast on MAX, Sony Six and Sony Six HD. Last weekend, the broadcaster released the first two TV commercials to introduce the concept
Sony MAX plays around Badttameezi!
In OOH News By Bhawana Anand - January 17, 2014
Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .
Sony Max 's ticket to'Bada' visibility
In OOH News By Nabamita Chatterjee - December 04, 2013
Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.
It's raining love: SET MAX's OOH splash for Aashiqui II
In OOH News By Bhawana Anand - July 24, 2013
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.