‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Zee Cinema goes larger than life for 2.0 promo

In Campaigns By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

Some rooftop units in Mumbai not pleasing to the eye

In OOH News By Pray Jani - May 24, 2019

It’s not just the media, but the state of the building having a rooftop media that’s a concern

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

MHOA asserts rooftop hoardings pose no safety hazard

In OOH News By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Torrent Advertisers wins media rights for outdoor premises of railway stations

In OOH News By M4G Bureau - May 20, 2019

The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route

Kristy Day joins Talon US as Director, Client Management

In OOH News By M4G Bureau - May 17, 2019

Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising

Southern Railway Palakkad Division invites EOI for promos

In OOH News By M4G Bureau - May 17, 2019

The last date for the submission of this tender is May 28th

DBL Medias wins exclusive media rights for Chennai city buses

In OOH News By M4G Bureau - May 17, 2019

The rights have been awarded for 3 years