Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

In OOH News By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations

Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

L&K Saatchi & Saatchi wins Emami Cement communication duties

In OOH News By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Zee Cinema goes larger than life for 2.0 promo

In Campaigns By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

Some rooftop units in Mumbai not pleasing to the eye

In OOH News By Pray Jani - May 24, 2019

It’s not just the media, but the state of the building having a rooftop media that’s a concern

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

MHOA asserts rooftop hoardings pose no safety hazard

In OOH News By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media