Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

Lockdown is a time is to ‘Unlearn & Relearn’

In OOH News By Bhawana Anand - May 05, 2020

EyeTalk Media Ventures conducts virtual workshops on DOOH for media agencies

Madison World teams in training to gear up for the challenging times

In OOH News By Bhawana Anand - April 30, 2020

The team members have the opportunity to enhance their individual soft skills and functional expertise

Puma signs Bollywood icon Kareena Kapoor Khan as the new brand ambassador

In OOH News By M4G Bureau - March 06, 2020

Kareena will be the face for PUMA’s soon-to-be launched Studio Collection – a low-intensity training apparel collection

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

PUMA partners with Mary Kom for women's category

In OOH News By M4G Bureau - February 19, 2019

The boxing icon teams up with the global sports brand to be their newest women’s training ambassador in India

IOAA working closely with MESC to initiate OOH skill development programmes

In OOH News By M4G Bureau - June 12, 2018

After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’

In Digital OOH By M4G Bureau - July 26, 2017

The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency