OAA 2019 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 28, 2019

The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards

Greater Hyderabad MC imposes monsoon ban on OOH

In OOH News By M4G Bureau - June 14, 2019

Media owners by and large support the move, though this year a couple of illegal hoardings have been reported in the city despite the ban

Samsung launches QLED 8K Signage globally

In OOH Solutions By M4G Bureau - June 13, 2019

Claimed to be the market’s highest resolution signage launching globally in Q3 this year

Honda’s new Activa 125 BSVI to go full gear on OOH

In OOH News By Bhawana Anand - June 13, 2019

Promotions for the new launch will begin around the sales push slated for the end of Q2 this year

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

ACEF Global Customer Engagement felicitates OOH agencies

In OOH News By M4G Bureau - April 29, 2019

This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

India fastest growing ad market, says report

In Research By M4G Bureau - February 14, 2019

OOH share of ad spend estimated to be 4%

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility