Ocean Outdoor’s annual DOOH creative competition returns with £500,000 prize fund

In OOH News By Rajiv Raghunath - July 11, 2022

This year there are two award categories - one for brands and a second for charities.

Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

In OOH News By M4G Bureau - June 14, 2022

Global advertising industry growth pegged at 8.4%

New tech, changing consumer audio usage boosting US audio ad spend

In Research By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

In OOH News By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

Ocean Digital Creative Competition 2021 opens with £500,000 prize fund

In OOH News By M4G Bureau - July 14, 2021

This year there are two categories - one for brands and a second for charities.

OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast

In Research By M4G Bureau - June 15, 2021

The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Advertising weathered 2020 storm relatively well: GroupM report

In Research By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Mumbai Railway brings innovative advertising formats in new tenders

In OOH News By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year