Airdropping into the screens

In Campaigns By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

In OOH News By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

IMAX theatre to open in Coimbatore by Spring 2022

In OOH News By M4G Bureau - December 17, 2021

IMAX Corporation and Broadway Megaaplex in tie-up

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

In Digital OOH By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

TN permits movie halls to operate with full capacity

In OOH News By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Tanhaji brings alive cinematic war on outdoors with strong creative

In Campaigns By Pray Jani - January 09, 2020

The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding

INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

McDonald’s celebrates India’s diversity quite differently

In Campaigns By M4G Bureau - August 18, 2017

DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week

Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars

In OOH News By VJ Media Bureau - November 11, 2016

The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.