Results For "The-Muthoot-Group"
2 News Found
Muthoot Finance – Turbocharging OOH from Regional to National
In Viewpoints By Bhawana Anand - December 23, 2019
Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.