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On-ground activation tops Britannia’s rural market strategy
In OOH News By Bhawana Anand - September 28, 2018
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
In OOH News By Bhawana Anand - September 27, 2018
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues