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3 News Found
Brand Idea to launch #SabKaTimeAaGaya campaign on OOH
In OOH News By M4G Bureau - August 08, 2019
The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition
‘OOH has adapted to changing consumer preferences’
In Viewpoints By Bhawana Anand - September 10, 2018
Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience
"OOH plays a very important strategic role in our circle campaigns"
In Viewpoints By M4G Bureau - April 22, 2016
Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.