Results For "Study"
70 News Found
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
Digital printers show positive outlook, says study
In Research By M4G Bureau - December 24, 2020
The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
In Research By M4G Bureau - October 20, 2020
The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic
TV news, OTT content top entertainment preference scale: OMG
In Research By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
94% purchasing power of cities available for brands, says Laqshya Media Group study
In Research By M4G Bureau - June 18, 2020
The study says that with India opening up in phases, this is the right time for brands to reboot
Touchless gesture-based interfaces preferred by consumers: Ultraleap study
In Digital OOH By Rajiv Raghunath - May 28, 2020
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
Consumer demand for non-essential, speciality goods depressed
In Research By Rajiv Raghunath - May 11, 2020
An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
In Research By M4G Bureau - April 24, 2020
An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B