Results For "South-Africa"
22 News Found
ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa
In OOH News By M4G Bureau - December 19, 2017
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series
South Africa's OOH metrics expert Dave Roberts to address OAC 2017
In OOH News By M4G Bureau - July 05, 2017
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
South African Tourism showcases the Rainbow Country in the outdoor
In OOH News By Bhawana Anand - February 18, 2015
The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers
Samsung augments digital outdoor display solutions
In Digital OOH By M4G Bureau - February 21, 2018
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
“A common OOH currency to measure the media is vital”
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.