ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Re-energised & refreshed SONY SAB takes new look to OOH

In Campaigns By Bhawana Anand - June 27, 2017

The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Sony SAB TV show brings twitter to OOH

In Campaigns By Satarupa Chakraborty - July 27, 2016

Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show Y.A.R.O.

Sony Bravia taps pre-Diwali market in UP through OOH

In Campaigns By Satarupa Chakraborty - November 04, 2015

Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.

Sony TV creates huge OOH presence for'Mahabali Hanuman'

In Campaigns By VJ Media Bureau - May 04, 2015

Bright Outdoor Media executed the campaign and innovation

Jabong partners with Sony Six for NBA Jam in Mumbai

In OOH News By Jubilee Cardozo - December 02, 2014

High Street Phoenix witnessed more than 150 teams participating in the 3-on-3 tournament. With more than 60 colleges participating, the NBA Jam was the largest 3-on-3 tournament ever to take place in the city.

Sony Bravia 4K Series delivers live experience in the outdoor

In OOH News By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show