World Out of Home Organization signs up Citix from Kazakhstan as 200th member

In OOH News By M4G Bureau - September 08, 2023

Citix is an innovative technology developer at the intersection of Smart Cities and AdTech

‘OOH has a vital role in smart city development’

In Viewpoints By Rajiv Raghunath - September 03, 2018

We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK

Wipro Lighting launches outdoor lighting solutions for Smart Cities

In OOH Solutions By M4G Bureau - August 07, 2018

Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort

Connected technologies creating OOH avenues in smart cities

In Research By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep

In OOH News By Bhawana Anand - September 01, 2017

A competition for smart city projects will begin soon

OOH can be integral to smart city development: PHDCCI conference

In OOH News By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

Smart city projects, urban policies need to be aligned: experts

In OOH News By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.