Results For "SPA"
421 News Found
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
In OOH News By Rajiv Raghunath - April 17, 2024
As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts
Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk
In Campaigns By M4G Bureau - April 17, 2024
The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports
EC mandates mention of printer, publisher on election campaign displays including those on hoardings
In OOH News By M4G Bureau - April 11, 2024
The objective is to establish greater transparency and accountability in the poll campaigning
OAA 2024 contest will be open for entries from April 1, new award categories introduced
In OOH News By M4G Bureau - March 28, 2024
Entries to be submitted online latest by May 15
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
‘It is an exciting time for the OOH industry’
In Viewpoints By M4G Bureau - March 19, 2024
Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres
In OOH Solutions By M4G Bureau - March 15, 2024
The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.
‘Let’s create an empathetic space for women’
In Gallery By - March 13, 2024
Sapna Parmar, CEO – Shlok Media, recaps her journey in the OOH space and tells Media4Growth how women bring a lot to the table with their ability for multitasking, empathy and more, and how the OOH industry can encourage more women to become a part of it and thus enrich it. Watch the video that’s part of our series ‘Women of OOH: Conversations with women who made their mark in the OOH industry’.