Results For "Rohit-Chopra"
17 News Found
‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’
In OOH News By Amrit Mishra - February 06, 2024
Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.
‘Roadside DOOH is on a revolutionary journey’
In Digital OOH By M4G Bureau - June 27, 2023
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Airport media: Wings of change
In OOH News By Aayush Mohanan - June 08, 2023
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.
Amazon’s Mini Mela engages commuters at key airports
In Campaigns By M4G Bureau - October 15, 2019
The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations
Sharekhan by BNP Paribas eye to eye with passengers
In Gallery By Bhawana Anand - September 11, 2017
The check-in counter is a vantage place for brand communications
Sharekhan by BNP Paribas checks into airports with investment advice
In Campaigns By Bhawana Anand - September 11, 2017
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.
‘We can see digital media emerging as a viable option’
In Digital OOH By - August 18, 2017
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
Kajaria Ceramics enters airports for the long haul
In Campaigns By Bhawana Anand - June 21, 2017
The brand has marked its brand presence at IGIA for the long-term and has also launched airport advertising at some 30 other airports
Karnataka Tourism takes “Year of the Wild” campaign to IGIA’s T3
In Campaigns By Namisha Raj - May 02, 2017
TIMDAA has executed the one-year campaign at Terminal 3 that started in end-April
Do the DOOH
In OOH News By Satarupa Chakraborty - June 27, 2016
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.